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Still Hunt
Volková, Klára ; Zet, Martin (referee) ; Klodová, Lenka (advisor)
Annotation 1. Introduction to the environment of rural cemeteries. 2. The Watching most visited graves. 3. The establishing most visited gravis. 4. Getting to know the fate of the dead. 5. The working with photos borrowed from survivors. 6. The controversy over the intimacy and generalization of the cemetery as a place of final rest and prepare for oblivion.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
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Metaphor in Supervision
Vávrová, Lenka ; Havrdová, Zuzana (advisor) ; Valenta, Milan (referee)
The thesis on Metaphor in supervision is divided into two parts. The first theoretical part deals with metaphor in the linguistic level, its semantic level and then the use of metaphor in supervision. As it turns out, metaphor is often conceived as a phenomenon, as an image, or as a grasp of a person's intrapsychic processes. Metaphor itself is often described by metaphor and we can easily get into a vicious spiral. It is the theoretical part of the thesis that takes us out of this spiral, capturing and anchoring the abstraction of metaphor in the real world. The exploration of metaphor has taken the form of a qualitative research methodology, specifically using IPA. The research investigation involved 11 research participants who were purposively selected based on criterion sampling. The research strategy included the necessary self-reflection by the researcher and in the initial stage of working with the data through deconstruction of the text. In the data analysis we can find first the pre-research and then the actual codification associated with direct quotations. This is first sorted into a clear table for better orientation. The discussion then focuses on answering the main research aim that was met and the research questions. These are answered in the form of a kind of sub-chapter when we...
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Imaginative apologetics
FALDYNOVÁ, Milana
The focus of this thesis lies in the cooperation of imagination and apologetics, which - if succesful - can be a step towards meaningful sharing of the gospel. Imagination as a way of perception of meaning can also be a useful tool in today's world, which seems to lose interest in meaning whatsoever. We seem to find a representative case of imaginative apologetics in the works of C. S. Lewis, J. R. R. Tolkien and Dorothy L. Sayers. Using imaginative way, these authors deal with many apologetical issues in their stories. The need for a good quality work of imaginative apologetics seems even more valid, when we learn that many atheistic and agnostic authors use imaginative ways to defend ideology of their own; this thesis deals namely with Philip Pullman, whose work could be marked as work of agnostic imaginative apologetics.
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Linguistic expression of sound in bird names motivated by their vocalization
GAŽÁK, Lukáš
This thesis aims to describe and clarify the way sound is expressed in language. This is achieved by analysis of bird names motivated by their vocalization. The thesis is conceived from the onomasiological point of view where the starting point of the analysis is the referent to be named. In the theoretical part of the thesis, onomasiology and Lakoff's Idealised Cognitive Model are described. Analysis of the bird names is carried out in within the particular ways in which sound is coded in language. The resulting data are quantified and interpreted.
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Expressing Colour in Language
MARKYTÁNOVÁ, Tereza
This thesis aims to examine the relation between language and colour. Namely, it focuses on expressing the perception of colour as a salient feature in the process of naming mushrooms. The work is based on onomasiological approach that proceeds in its examination of the naming process from the concept itself. The colour referring terms were sorted into concrete categories of type of designation based on the way they express colour (e.g. by directly using colour terms, metaphorical expressions). The names of mushrooms were analysed and contrasted in English and Czech language.
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Italian idioms containing the names of body parts and their Czech equivalents
NOVOTNÝ, Ondřej
The aim of this bachelor's thesis is to introduce Italian somatic idioms, ie those that contain the name of a body part. The work is divided into two parts. The first, theoretical part, presents the basic terminology, especially the definition of the terms "phrasal idiom" and "idiom", presents their properties, their internal structure and function. Furthermore, a brief historical and cultural insight into the topic is made and, last but not least, a comparison of the Czech and Italian conceptions of the issue is made. In the second part, the analysis of a selected sample of Italian somatic idioms is performed, the selected sample is analyzed in terms of formal, ie. according to the internal structure. However, the main task of the thesis is to indicate the possibilities in the translation of selected idioms and to present possible equivalents in the Czech language, including the introduction of various translation strategies. Furthermore, the possibilities of syntactic manipulation and internal transformation of idioms are also presented.
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Metaphor of Motherhood in Scripture
KAŠPEROVÁ - POLDAUFOVÁ, Petra
This thesis defines metaphor as imagery. It deals with the history of the concept "metaphor", with metaphorical language, with its specifics and qualities, with metaphors in theology. It researches some specifics of Christian discourse. It focuses on metaphors associated with God´s motherood.
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